You have a website, now what?

by Malaney J. Hill

You just spent a small fortune developing your website and now are waiting for some of those 30 million online internet users to come knocking down your web doorway looking for your product or service. It doesn't happen and your first reaction is to point to your webmaster citing that the pages are not programmed correctly. After some thought, however, you make a logical and most times correct conjecture that your site is not ranked very high in the major search engines. Certainly, search engines are a very effective way to market your site and careful attention should be paid to them and how they rank your site for keywords related to your industry. But remember, search engines take the responsibility of indexing over 100+ million web pages daily. I shall deal with search engines in a follow up article. Another way to make sure that your pages get viewed is to use email.

A mass emailing is the perfect complement to a website much the way that postal mail is the complement to your company brochure. Setting up a website without a mailing list is comparable to printing a company brochure and simply leaving it out on the street to be picked up. Yes, your brochure may happen to catch the attention of certain users if your lucky, but by using email, you can directly place your brochure in the hands of the right people. For more information on mass emailings contact Malaney at mhill@tech-9.com.

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You have a website now what?: An intro to the benefits of mass e-mail marketing

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